{"id":2832,"date":"2026-08-12T17:03:24","date_gmt":"2026-08-12T17:03:24","guid":{"rendered":"https:\/\/ipdvonline.com.br\/cases\/case-melitta\/"},"modified":"2026-09-21T18:58:02","modified_gmt":"2026-09-21T18:58:02","slug":"project-melitta","status":"publish","type":"page","link":"https:\/\/ipdvonline.com.br\/en\/projects\/project-melitta\/","title":{"rendered":"Melitta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2832\" class=\"elementor elementor-2832 elementor-1846\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4a221 e-flex e-con-boxed e-con e-parent\" data-id=\"bb4a221\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9b3f3 elementor-widget elementor-widget-eael-breadcrumbs\" data-id=\"1d9b3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-breadcrumbs\">\n\t\t\t\t\t\t<div class=\"eael-breadcrumbs__prefix\">\n\t\t\t\t<a href=\"https:\/\/ipdvonline.com.br\/en\/\" class=\"eael-breadcrumbs__prefix-link\"><i aria-hidden=\"true\" class=\"lnr lnr-home\"><\/i><\/a>\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"eael-breadcrumbs__content\"><a href=\"https:\/\/ipdvonline.com.br\/en\/\">Home<\/a> <span class=\"eael-breadcrumb-separator\">|<\/span> <span class = \"eael-current\">Page<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f47544c e-con-full e-flex e-con e-child\" data-id=\"f47544c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c01ed elementor-widget elementor-widget-image\" data-id=\"d8c01ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"220\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-logo.png\" class=\"attachment-full size-full wp-image-2848\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-logo.png 400w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-logo-300x165.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a033af e-flex e-con-boxed e-con e-child\" data-id=\"1a033af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0c926b e-grid e-con-full e-con e-child\" data-id=\"b0c926b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e531a98 e-con-full e-flex e-con e-child\" data-id=\"e531a98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5c138 elementor-widget elementor-widget-text-editor\" data-id=\"bb5c138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7300a2 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"d7300a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c9b097 e-con-full e-flex e-con e-child\" data-id=\"7c9b097\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7260c elementor-widget elementor-widget-text-editor\" data-id=\"ac7260c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLack of visibility into the work of the field team.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0402e elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"5a0402e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1ecc6 e-con-full e-flex e-con e-child\" data-id=\"9c1ecc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10280ce elementor-widget elementor-widget-text-editor\" data-id=\"10280ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b626a95 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"b626a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f89ac2 e-con-full e-flex e-con e-child\" data-id=\"3f89ac2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2560b9 elementor-widget elementor-widget-text-editor\" data-id=\"c2560b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDifficulty in controlling scripts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02889c7 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"02889c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a1039 e-con-full e-flex e-con e-child\" data-id=\"04a1039\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dce53b4 elementor-widget elementor-widget-text-editor\" data-id=\"dce53b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08f75d elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"e08f75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46b18ad e-con-full e-flex e-con e-child\" data-id=\"46b18ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f22975 elementor-widget elementor-widget-text-editor\" data-id=\"2f22975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInaccurate performance metrics.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf6a1e elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"abf6a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37e4993 e-con-full e-flex e-con e-child\" data-id=\"37e4993\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b9887 elementor-widget elementor-widget-text-editor\" data-id=\"e3b9887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-409b3b7 e-con-full e-flex e-con e-child\" data-id=\"409b3b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a82b9e elementor-widget elementor-widget-text-editor\" data-id=\"9a82b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFailed communication between POS and Back Office.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb14455 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"bb14455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26442ab e-grid e-con-full e-con e-child\" data-id=\"26442ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cefcf7a e-con-full e-flex e-con e-child\" data-id=\"cefcf7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848f860 elementor-widget elementor-widget-text-editor\" data-id=\"848f860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t05\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b99b5 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"09b99b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb4f824 e-con-full e-flex e-con e-child\" data-id=\"cb4f824\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff879f elementor-widget elementor-widget-text-editor\" data-id=\"1ff879f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLack of standardization in product data.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca689f elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"0ca689f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e8f33c e-con-full e-flex e-con e-child\" data-id=\"6e8f33c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73944ea elementor-widget elementor-widget-text-editor\" data-id=\"73944ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t06\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72a222 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"d72a222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbc99dd e-con-full e-flex e-con e-child\" data-id=\"dbc99dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e68195 elementor-widget elementor-widget-text-editor\" data-id=\"4e68195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNeed for clustering by stores.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3094576 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3094576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c98e2e1 e-con-full e-flex e-con e-child\" data-id=\"c98e2e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e2f15 elementor-widget elementor-widget-text-editor\" data-id=\"a4e2f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t07\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60374df e-con-full e-flex e-con e-child\" data-id=\"60374df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2b5dc elementor-widget elementor-widget-text-editor\" data-id=\"8c2b5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tResearch demands without organization.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7081c1 e-con-full e-flex e-con e-child\" data-id=\"e7081c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1cb0f8 e-flex e-con-boxed e-con e-child\" data-id=\"f1cb0f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d07a53e e-transform elementor-widget elementor-widget-heading\" data-id=\"d07a53e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementation<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10f0110 e-con-full e-flex e-con e-child\" data-id=\"10f0110\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb2fbb8 e-grid e-con-full e-con e-child\" data-id=\"eb2fbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f90308 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"3f90308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"204\" height=\"204\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-01.png\" class=\"attachment-full size-full wp-image-2849\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-01.png 204w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-01-150x150.png 150w\" sizes=\"(max-width: 204px) 100vw, 204px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Intelligent Management for Execution in Trade Marketing.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5214f3e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"5214f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"194\" height=\"176\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-02.png\" class=\"attachment-full size-full wp-image-2850\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Management of KPIs.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f6524 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"32f6524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"184\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-03.png\" class=\"attachment-full size-full wp-image-2851\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Optimization of routes.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d54205 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"3d54205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"198\" height=\"204\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-04.png\" class=\"attachment-full size-full wp-image-2852\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Definition of concepts of \"perfect store\".<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c322bb0 e-flex e-con-boxed e-con e-child\" data-id=\"c322bb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-118af63 e-con-full e-flex e-con e-child\" data-id=\"118af63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d213c elementor-widget elementor-widget-heading\" data-id=\"00d213c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddcdf4 e-grid e-con-full e-con e-child\" data-id=\"5ddcdf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-38f1091 e-con-full e-flex e-con e-child\" data-id=\"38f1091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4334502 elementor-widget elementor-widget-text-editor\" data-id=\"4334502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa827bc elementor-widget elementor-widget-text-editor\" data-id=\"aa827bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIncreased productivity of the field team.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dc2446 e-con-full e-flex e-con e-child\" data-id=\"5dc2446\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d35af20 elementor-widget elementor-widget-text-editor\" data-id=\"d35af20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27335f5 elementor-widget elementor-widget-text-editor\" data-id=\"27335f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFaster and more accurate decision-making.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bed11a e-con-full e-flex e-con e-child\" data-id=\"3bed11a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6c490 elementor-widget elementor-widget-text-editor\" data-id=\"2f6c490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6937a elementor-widget elementor-widget-text-editor\" data-id=\"9b6937a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tImproved internal communication.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9cf353 e-con-full e-flex e-con e-child\" data-id=\"e9cf353\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31dd66c elementor-widget elementor-widget-text-editor\" data-id=\"31dd66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee51b8f elementor-widget elementor-widget-text-editor\" data-id=\"ee51b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEfficient management with reliable performance indicators.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8208269 e-grid e-con-full e-con e-child\" data-id=\"8208269\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f80f638 e-con-full e-flex e-con e-child\" data-id=\"f80f638\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9079178 e-con-full e-flex e-con e-child\" data-id=\"9079178\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8779a elementor-widget elementor-widget-text-editor\" data-id=\"3d8779a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t&#8220;The IPDV tool enables \na clearer and more organized \nmanagement of merchandising teams.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386add3 elementor-widget elementor-widget-text-editor\" data-id=\"386add3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn addition to the system, the support of the IPDV team \nis a differential that ensures \ncontinuous evolution.&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd05c8 elementor-widget elementor-widget-text-editor\" data-id=\"1cd05c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u2014 Lucas Pereira, Trade Marketing\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51d8cf7 e-flex e-con-boxed e-con e-parent\" data-id=\"51d8cf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379f8c4 elementor-widget elementor-widget-html\" data-id=\"379f8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/cdn.leadsperhour.com\/chatbot\/index.js\" id=\"chatbot-script\" data-id=\"qzcbUT2YbcNIYjtwPh5zRpYeaVwjgbP69Ew0xaPIR6WVgvTqWOJYSLdPhhEkpgZZhPx0mutdWDvxJ\/W8sBDMn+CBFKbepovBypgP1dF47VoBYrb17CEMsz5LraDaucZQGjogcCjMW28WGZiGrsZj4w+JNImSuGbEsypoeRwwa55NfNF8hwvs0ri0NnD5ZVQt8N3GYOID\/jE+so71KPd1iZ9K5evZf+XCbEaFd6hhBpGFvDqRd\/ng8D+2TKT0YnsQHiUNnMeWv+IcjFqaGOh8t0BrZGtjORx4Bm6PSDtM1rIbz+Ha1k26F6uQM4Ilzi99ZzYib7KgX+go\/KelBoUQQg==\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home | 01 Lack of visibility into the work of the field team. 02 Difficulty in controlling scripts. 03 Inaccurate performance metrics. 04Failed communication between POS and Back Office. 05 Lack of standardization in product data. 06 Need for clustering by stores. 07Research demands without organization. Implementation Intelligent Management for Execution in Trade Marketing. Management [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2763,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2832","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ipdvonline.com.br\/en\/wp-json\/wp\/v2\/pages\/2832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipdvonline.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ipdvonline.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/en\/wp-json\/wp\/v2\/comments?post=2832"}],"version-history":[{"count":3,"href":"https:\/\/ipdvonline.com.br\/en\/wp-json\/wp\/v2\/pages\/2832\/revisions"}],"predecessor-version":[{"id":3336,"href":"https:\/\/ipdvonline.com.br\/en\/wp-json\/wp\/v2\/pages\/2832\/revisions\/3336"}],"up":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/en\/wp-json\/wp\/v2\/pages\/2763"}],"wp:attachment":[{"href":"https:\/\/ipdvonline.com.br\/en\/wp-json\/wp\/v2\/media?parent=2832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}