{"id":2702,"date":"2026-08-31T21:07:26","date_gmt":"2026-08-31T21:07:26","guid":{"rendered":"https:\/\/ipdvonline.com.br\/caso-de-salud-rd\/"},"modified":"2026-09-21T19:20:33","modified_gmt":"2026-09-21T19:20:33","slug":"proyecto-rd-saude","status":"publish","type":"page","link":"https:\/\/ipdvonline.com.br\/es\/proyectos\/proyecto-rd-saude\/","title":{"rendered":"RD Sa\u00fade"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2702\" class=\"elementor elementor-2702 elementor-2517\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6774f5 e-flex e-con-boxed e-con e-parent\" data-id=\"a6774f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ceff8e elementor-widget elementor-widget-eael-breadcrumbs\" data-id=\"0ceff8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-breadcrumbs\">\n\t\t\t\t\t\t<div class=\"eael-breadcrumbs__prefix\">\n\t\t\t\t<a href=\"https:\/\/ipdvonline.com.br\/es\/\" class=\"eael-breadcrumbs__prefix-link\"><i aria-hidden=\"true\" class=\"lnr lnr-home\"><\/i><\/a>\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"eael-breadcrumbs__content\"><a href=\"https:\/\/ipdvonline.com.br\/es\/\">Archivo principal<\/a> <span class=\"eael-breadcrumb-separator\">|<\/span> <span class = \"eael-current\">P\u00e1gina<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71386d e-con-full e-flex e-con e-child\" data-id=\"d71386d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c394037 elementor-widget elementor-widget-image\" data-id=\"c394037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1043\" height=\"196\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo.png\" class=\"attachment-full size-full wp-image-2712\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo.png 1043w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo-300x56.png 300w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo-1024x192.png 1024w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo-768x144.png 768w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8497ac5 e-flex e-con-boxed e-con e-child\" data-id=\"8497ac5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01c8a4b e-grid e-con-full e-con e-child\" data-id=\"01c8a4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e94474 e-con-full e-flex e-con e-child\" data-id=\"4e94474\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-332026a elementor-widget elementor-widget-text-editor\" data-id=\"332026a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7858f elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"9d7858f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be2856f e-con-full e-flex e-con e-child\" data-id=\"be2856f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c47c15 elementor-widget elementor-widget-text-editor\" data-id=\"9c47c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEl control de la operaci\u00f3n en el punto de venta es insuficiente para garantizar la seguridad en las decisiones.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb644d elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"5bb644d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7c8c48 e-con-full e-flex e-con e-child\" data-id=\"e7c8c48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e061494 elementor-widget elementor-widget-text-editor\" data-id=\"e061494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b019f6c elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"b019f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e9703f e-con-full e-flex e-con e-child\" data-id=\"2e9703f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a193ec5 elementor-widget elementor-widget-text-editor\" data-id=\"a193ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFalta de visi\u00f3n sobre lo que estaba ocurriendo en la operaci\u00f3n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7526301 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"7526301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a8c5a8 e-con-full e-flex e-con e-child\" data-id=\"7a8c5a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff66380 elementor-widget elementor-widget-text-editor\" data-id=\"ff66380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9ce3f elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3c9ce3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-427e315 e-con-full e-flex e-con e-child\" data-id=\"427e315\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dae584 elementor-widget elementor-widget-text-editor\" data-id=\"0dae584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tImpacto en las decisiones de inversi\u00f3n, priorizaci\u00f3n de categor\u00edas y direcci\u00f3n de acciones en el POS.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-038aa5b elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"038aa5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4c7e27 e-con-full e-flex e-con e-child\" data-id=\"d4c7e27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7f35c elementor-widget elementor-widget-text-editor\" data-id=\"ef7f35c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ba5f3d e-con-full e-flex e-con e-child\" data-id=\"5ba5f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f16fec elementor-widget elementor-widget-text-editor\" data-id=\"4f16fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tImpacto en el crecimiento debido a la falta de visi\u00f3n sobre lo que estaba ocurriendo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb4ff36 e-con-full e-flex e-con e-child\" data-id=\"eb4ff36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0927892 e-flex e-con-boxed e-con e-child\" data-id=\"0927892\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d0d40 e-transform elementor-widget elementor-widget-heading\" data-id=\"d8d0d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a0523b e-con-full e-flex e-con e-child\" data-id=\"4a0523b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec12e68 e-grid e-con-full e-con e-child\" data-id=\"ec12e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99bade9 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"99bade9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-01.png\" class=\"attachment-full size-full wp-image-2713\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-01.png 1080w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-01-300x300.png 300w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-01-1024x1024.png 1024w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-01-150x150.png 150w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-01-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Uso de la soluci\u00f3n POS y Gesti\u00f3n Digital de Oportunidades de IPDV.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174f324 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"174f324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-02.png\" class=\"attachment-full size-full wp-image-2714\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-02.png 1080w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-02-300x300.png 300w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-02-1024x1024.png 1024w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-02-150x150.png 150w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-02-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Mayor visibilidad de los POS y de la informaci\u00f3n digital.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e86915 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"1e86915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-03.png\" class=\"attachment-full size-full wp-image-2715\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-03.png 1080w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-03-300x300.png 300w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-03-1024x1024.png 1024w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-03-150x150.png 150w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-03-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Mejor visualizaci\u00f3n de oportunidades.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5840967 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"5840967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-04.png\" class=\"attachment-full size-full wp-image-2716\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-04.png 1080w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-04-300x300.png 300w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-04-1024x1024.png 1024w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-04-150x150.png 150w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/09\/case-rd-saude-icon-04-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Reducci\u00f3n de la superposici\u00f3n de negociaciones.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac1c5ce e-flex e-con-boxed e-con e-child\" data-id=\"ac1c5ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4ae8e3 e-con-full e-flex e-con e-child\" data-id=\"a4ae8e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4957cb2 elementor-widget elementor-widget-heading\" data-id=\"4957cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83eaf06 e-grid e-con-full e-con e-child\" data-id=\"83eaf06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a3cca89 e-con-full e-flex e-con e-child\" data-id=\"a3cca89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a238f8 elementor-widget elementor-widget-text-editor\" data-id=\"6a238f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353d506 elementor-widget elementor-widget-text-editor\" data-id=\"353d506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMenos control manual y m\u00e1s previsibilidad.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-951c26a e-con-full e-flex e-con e-child\" data-id=\"951c26a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-538ffa4 elementor-widget elementor-widget-text-editor\" data-id=\"538ffa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd03bd elementor-widget elementor-widget-text-editor\" data-id=\"0cd03bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDecisiones m\u00e1s alineadas entre \u00e1reas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-976e762 e-con-full e-flex e-con e-child\" data-id=\"976e762\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6dd55 elementor-widget elementor-widget-text-editor\" data-id=\"6f6dd55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b0f7c elementor-widget elementor-widget-text-editor\" data-id=\"e8b0f7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUn seguimiento m\u00e1s consistente del rendimiento por canal.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1b296 e-con-full e-flex e-con e-child\" data-id=\"0a1b296\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c491c7 elementor-widget elementor-widget-text-editor\" data-id=\"4c491c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167c59a elementor-widget elementor-widget-text-editor\" data-id=\"167c59a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tComportamiento por producto, variaci\u00f3n por regi\u00f3n, objetivos y resultados.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b7e465 e-con-full e-flex e-con e-child\" data-id=\"0b7e465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0431bd4 e-flex e-con-boxed e-con e-child\" data-id=\"0431bd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd9f5e5 e-con-full e-flex e-con e-child\" data-id=\"dd9f5e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-612268a e-con-full e-flex e-con e-child\" data-id=\"612268a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1ac174e e-con-full e-flex e-con e-child\" data-id=\"1ac174e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3260861 elementor-widget elementor-widget-image\" data-id=\"3260861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1043\" height=\"196\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo.png\" class=\"attachment-full size-full wp-image-2712\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo.png 1043w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo-300x56.png 300w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo-1024x192.png 1024w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-rd-saude-logo-768x144.png 768w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2493561 e-con-full e-flex e-con e-child\" data-id=\"2493561\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d35e8e1 elementor-widget elementor-widget-text-editor\" data-id=\"d35e8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u00abYa ten\u00edamos el control, pero eso no fue suficiente para decidir con confianza.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d057559 elementor-widget elementor-widget-text-editor\" data-id=\"d057559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNos faltaba visi\u00f3n de lo que realmente estaba ocurriendo, y esto impact\u00f3 en el crecimiento. Con la IPDV, la operaci\u00f3n se organiz\u00f3 y las decisiones se volvieron m\u00e1s asertivas.\u00bb\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab06bee elementor-widget elementor-widget-text-editor\" data-id=\"ab06bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u2014 Amanda Lima, RD Salud\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443c6a1 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"443c6a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"866\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento.png\" class=\"attachment-full size-full wp-image-2717\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento.png 864w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento-300x300.png 300w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento-150x150.png 150w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento-768x770.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4cd6eb e-flex e-con-boxed e-con e-parent\" data-id=\"c4cd6eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03319a7 elementor-widget elementor-widget-html\" data-id=\"03319a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/cdn.leadsperhour.com\/chatbot\/index.js\" id=\"chatbot-script\" data-id=\"qzcbUT2YbcNIYjtwPh5zRpYeaVwjgbP69Ew0xaPIR6WVgvTqWOJYSLdPhhEkpgZZhPx0mutdWDvxJ\/W8sBDMn+CBFKbepovBypgP1dF47VoBYrb17CEMsz5LraDaucZQGjogcCjMW28WGZiGrsZj4w+JNImSuGbEsypoeRwwa55NfNF8hwvs0ri0NnD5ZVQt8N3GYOID\/jE+so71KPd1iZ9K5evZf+XCbEaFd6hhBpGFvDqRd\/ng8D+2TKT0YnsQHiUNnMeWv+IcjFqaGOh8t0BrZGtjORx4Bm6PSDtM1rIbz+Ha1k26F6uQM4Ilzi99ZzYib7KgX+go\/KelBoUQQg==\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Archivo principal | 01 El control de la operaci\u00f3n en el punto de venta es insuficiente para garantizar la seguridad en las decisiones. 02 Falta de visi\u00f3n sobre lo que estaba ocurriendo en la operaci\u00f3n. 03 Impacto en las decisiones de inversi\u00f3n, priorizaci\u00f3n de categor\u00edas y direcci\u00f3n de acciones en el POS. 04Impacto en el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3127,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2702","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/comments?post=2702"}],"version-history":[{"count":5,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2702\/revisions"}],"predecessor-version":[{"id":3354,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2702\/revisions\/3354"}],"up":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/3127"}],"wp:attachment":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/media?parent=2702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}