{"id":2703,"date":"2026-08-12T17:49:00","date_gmt":"2026-08-12T17:49:00","guid":{"rendered":"https:\/\/ipdvonline.com.br\/caso-divina-pharma\/"},"modified":"2026-09-21T19:19:29","modified_gmt":"2026-09-21T19:19:29","slug":"proyecto-divina-pharma","status":"publish","type":"page","link":"https:\/\/ipdvonline.com.br\/es\/proyectos\/proyecto-divina-pharma\/","title":{"rendered":"Divina Pharma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2703\" class=\"elementor elementor-2703 elementor-1867\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f8bad e-flex e-con-boxed e-con e-parent\" data-id=\"71f8bad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54be968 elementor-widget elementor-widget-eael-breadcrumbs\" data-id=\"54be968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-breadcrumbs\">\n\t\t\t\t\t\t<div class=\"eael-breadcrumbs__prefix\">\n\t\t\t\t<a href=\"https:\/\/ipdvonline.com.br\/es\/\" class=\"eael-breadcrumbs__prefix-link\"><i aria-hidden=\"true\" class=\"lnr lnr-home\"><\/i><\/a>\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"eael-breadcrumbs__content\"><a href=\"https:\/\/ipdvonline.com.br\/es\/\">Archivo principal<\/a> <span class=\"eael-breadcrumb-separator\">|<\/span> <span class = \"eael-current\">P\u00e1gina<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a23310 e-con-full e-flex e-con e-child\" data-id=\"1a23310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3872e22 elementor-widget elementor-widget-image\" data-id=\"3872e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"328\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-logo.png\" class=\"attachment-full size-full wp-image-2704\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-logo.png 400w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-logo-300x246.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8769b97 e-flex e-con-boxed e-con e-child\" data-id=\"8769b97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b4b83b e-grid e-con-full e-con e-child\" data-id=\"2b4b83b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5cd3ad4 e-con-full e-flex e-con e-child\" data-id=\"5cd3ad4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10f53c4 elementor-widget elementor-widget-text-editor\" data-id=\"10f53c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da9c74 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"4da9c74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4656f5 e-con-full e-flex e-con e-child\" data-id=\"d4656f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7dd3c elementor-widget elementor-widget-text-editor\" data-id=\"ab7dd3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPoca visibilidad de lo que realmente estaba ocurriendo en el POS.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862d3c8 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"862d3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6902d2 e-con-full e-flex e-con e-child\" data-id=\"f6902d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1d356 elementor-widget elementor-widget-text-editor\" data-id=\"2b1d356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05da682 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"05da682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08a060d e-con-full e-flex e-con e-child\" data-id=\"08a060d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eda16e elementor-widget elementor-widget-text-editor\" data-id=\"0eda16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDificultad para gestionar los itinerarios del equipo de campo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2aaa4 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"de2aaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17149cf e-con-full e-flex e-con e-child\" data-id=\"17149cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7381b elementor-widget elementor-widget-text-editor\" data-id=\"5c7381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2a60f3 e-con-full e-flex e-con e-child\" data-id=\"c2a60f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c4fcc elementor-widget elementor-widget-text-editor\" data-id=\"86c4fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tComunicaci\u00f3n que a\u00fan no flu\u00eda entre fiscales y \u00e1reas internas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230d97d elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"230d97d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc3027b e-grid e-con-full e-con e-child\" data-id=\"fc3027b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-032eea2 e-con-full e-flex e-con e-child\" data-id=\"032eea2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3088e0a elementor-widget elementor-widget-text-editor\" data-id=\"3088e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374a2ff elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"374a2ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4254174 e-con-full e-flex e-con e-child\" data-id=\"4254174\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-083e547 elementor-widget elementor-widget-text-editor\" data-id=\"083e547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDatos dispersos, sin un est\u00e1ndar para\nun an\u00e1lisis seguro.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7ad67 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"0b7ad67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c40f66c e-con-full e-flex e-con e-child\" data-id=\"c40f66c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ef763 elementor-widget elementor-widget-text-editor\" data-id=\"f5ef763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t05\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d14e63a e-con-full e-flex e-con e-child\" data-id=\"d14e63a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5952e6 elementor-widget elementor-widget-text-editor\" data-id=\"e5952e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tM\u00e9tricas operativas que no aportaban la claridad necesaria para apoyar decisiones.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37c439a e-con-full e-flex e-con e-child\" data-id=\"37c439a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2fd7f2c e-flex e-con-boxed e-con e-child\" data-id=\"2fd7f2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cc51f e-transform elementor-widget elementor-widget-heading\" data-id=\"c3cc51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31646df e-con-full e-flex e-con e-child\" data-id=\"31646df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e7e3b9 e-grid e-con-full e-con e-child\" data-id=\"6e7e3b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a98df7 elementor-position-left elementor-vertical-align-middle elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"3a98df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"183\" height=\"193\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-01.png\" class=\"attachment-full size-full wp-image-2705\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Organizar la recogida de datos en el punto de venta.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8c47a elementor-position-left elementor-vertical-align-middle elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"fb8c47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-02.png\" class=\"attachment-full size-full wp-image-2706\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-02.png 180w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-02-150x150.png 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Centralizar todo en un solo lugar, permitiendo una lectura conjunta.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd33fd6 elementor-position-left elementor-vertical-align-middle elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"fd33fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"164\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-03.png\" class=\"attachment-full size-full wp-image-2707\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-03.png 164w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-03-150x150.png 150w\" sizes=\"(max-width: 164px) 100vw, 164px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Estructurar los KPIs que importan, centrarse en lo que realmente aportar\u00e1 algo \u00fatil.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26553e4 elementor-position-left elementor-vertical-align-middle elementor-position-left elementor-vertical-align-middle elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image-box\" data-id=\"26553e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"175\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-04.png\" class=\"attachment-full size-full wp-image-2708\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Aplicar el concepto de \"Perfect Store\" como referencia continua en la operaci\u00f3n.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb33f3 elementor-position-left elementor-vertical-align-middle elementor-position-left elementor-vertical-align-middle elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image-box\" data-id=\"deb33f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"166\" height=\"168\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-05.png\" class=\"attachment-full size-full wp-image-2709\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Automatizar rutinas, reduciendo el rework y aumentando la consistencia.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f44949 e-grid e-con-full e-con e-child\" data-id=\"5f44949\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-717a967 elementor-position-left elementor-vertical-align-middle elementor-position-left elementor-vertical-align-middle elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"717a967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"175\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-04.png\" class=\"attachment-full size-full wp-image-2708\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Aplicar el concepto de \"Perfect Store\" como referencia continua en la operaci\u00f3n.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068ee60 elementor-position-left elementor-vertical-align-middle elementor-position-left elementor-vertical-align-middle elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"068ee60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"166\" height=\"168\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-divina-pharma-icon-05.png\" class=\"attachment-full size-full wp-image-2709\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Automatizar rutinas, reduciendo el rework y aumentando la consistencia.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9a69b2 e-con-full e-flex e-con e-child\" data-id=\"a9a69b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e9d415c e-con-full e-flex e-con e-child\" data-id=\"e9d415c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d00aa24 elementor-widget elementor-widget-heading\" data-id=\"d00aa24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-001683a e-grid e-con-full e-con e-child\" data-id=\"001683a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ba0385 e-con-full e-flex e-con e-child\" data-id=\"0ba0385\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9402d elementor-widget elementor-widget-text-editor\" data-id=\"5e9402d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682b2ca elementor-widget elementor-widget-text-editor\" data-id=\"682b2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEl equipo de campo empez\u00f3 a tener una rutina m\u00e1s alineada con resultados tangibles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8312a e-con-full e-flex e-con e-child\" data-id=\"5d8312a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b9e11 elementor-widget elementor-widget-text-editor\" data-id=\"48b9e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ab2c9 elementor-widget elementor-widget-text-editor\" data-id=\"27ab2c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLas cifras ya no son sospechosas y han empezado a contar historias claras.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68caec6 e-con-full e-flex e-con e-child\" data-id=\"68caec6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0974da3 elementor-widget elementor-widget-text-editor\" data-id=\"0974da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9a00e elementor-widget elementor-widget-text-editor\" data-id=\"7a9a00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLas \u00e1reas internas y el campo comenzaron a hablar el mismo idioma.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-893d997 e-con-full e-flex e-con e-child\" data-id=\"893d997\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f2b21 elementor-widget elementor-widget-text-editor\" data-id=\"a2f2b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6525220 elementor-widget elementor-widget-text-editor\" data-id=\"6525220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIndicadores como ruptura, precio y cuota de estanter\u00eda empezaron a monitorizarse con precisi\u00f3n y relevancia.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fde6a26 e-grid e-con-full e-con e-child\" data-id=\"fde6a26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a10888a e-con-full e-flex e-con e-child\" data-id=\"a10888a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70140bf e-con-full e-flex e-con e-child\" data-id=\"70140bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a64cb7 elementor-widget elementor-widget-text-editor\" data-id=\"7a64cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u00abEst\u00e1bamos en un momento dif\u00edcil en cuanto a gesti\u00f3n de equipo en el POS, pero cuando conocimos a IPDV, todo se volvi\u00f3 m\u00e1s f\u00e1cil. El APP simplific\u00f3 nuestra gesti\u00f3n y nos dio m\u00e1s confianza para la toma de decisiones.\u00bb\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f57a4 elementor-widget elementor-widget-text-editor\" data-id=\"d0f57a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u2014 Adriana Martin, Divina Pharma\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b238cd e-flex e-con-boxed e-con e-parent\" data-id=\"8b238cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd23a6 elementor-widget elementor-widget-html\" data-id=\"2bd23a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/cdn.leadsperhour.com\/chatbot\/index.js\" id=\"chatbot-script\" data-id=\"qzcbUT2YbcNIYjtwPh5zRpYeaVwjgbP69Ew0xaPIR6WVgvTqWOJYSLdPhhEkpgZZhPx0mutdWDvxJ\/W8sBDMn+CBFKbepovBypgP1dF47VoBYrb17CEMsz5LraDaucZQGjogcCjMW28WGZiGrsZj4w+JNImSuGbEsypoeRwwa55NfNF8hwvs0ri0NnD5ZVQt8N3GYOID\/jE+so71KPd1iZ9K5evZf+XCbEaFd6hhBpGFvDqRd\/ng8D+2TKT0YnsQHiUNnMeWv+IcjFqaGOh8t0BrZGtjORx4Bm6PSDtM1rIbz+Ha1k26F6uQM4Ilzi99ZzYib7KgX+go\/KelBoUQQg==\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Archivo principal | 01 Poca visibilidad de lo que realmente estaba ocurriendo en el POS. 02 Dificultad para gestionar los itinerarios del equipo de campo. 03Comunicaci\u00f3n que a\u00fan no flu\u00eda entre fiscales y \u00e1reas internas. 04 Datos dispersos, sin un est\u00e1ndar para un an\u00e1lisis seguro. 05M\u00e9tricas operativas que no aportaban la claridad necesaria para apoyar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3127,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2703","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/comments?post=2703"}],"version-history":[{"count":4,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2703\/revisions"}],"predecessor-version":[{"id":3349,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2703\/revisions\/3349"}],"up":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/3127"}],"wp:attachment":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/media?parent=2703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}