{"id":2742,"date":"2026-08-12T17:21:43","date_gmt":"2026-08-12T17:21:43","guid":{"rendered":"https:\/\/ipdvonline.com.br\/caso-dkt\/"},"modified":"2026-09-21T19:19:36","modified_gmt":"2026-09-21T19:19:36","slug":"proyecto-dkt","status":"publish","type":"page","link":"https:\/\/ipdvonline.com.br\/es\/proyectos\/proyecto-dkt\/","title":{"rendered":"DKT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2742\" class=\"elementor elementor-2742 elementor-1863\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c71bfd e-flex e-con-boxed e-con e-parent\" data-id=\"7c71bfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44b9e23 elementor-widget elementor-widget-eael-breadcrumbs\" data-id=\"44b9e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-breadcrumbs\">\n\t\t\t\t\t\t<div class=\"eael-breadcrumbs__prefix\">\n\t\t\t\t<a href=\"https:\/\/ipdvonline.com.br\/es\/\" class=\"eael-breadcrumbs__prefix-link\"><i aria-hidden=\"true\" class=\"lnr lnr-home\"><\/i><\/a>\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"eael-breadcrumbs__content\"><a href=\"https:\/\/ipdvonline.com.br\/es\/\">Archivo principal<\/a> <span class=\"eael-breadcrumb-separator\">|<\/span> <span class = \"eael-current\">P\u00e1gina<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07fae51 e-con-full e-flex e-con e-child\" data-id=\"07fae51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df9c02 elementor-widget elementor-widget-image\" data-id=\"8df9c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"837\" height=\"715\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/DKT-1.png\" class=\"attachment-full size-full wp-image-2744\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/DKT-1.png 837w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/DKT-1-300x256.png 300w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/DKT-1-768x656.png 768w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a14757 e-flex e-con-boxed e-con e-child\" data-id=\"1a14757\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80eaa94 e-grid e-con-full e-con e-child\" data-id=\"80eaa94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a872a86 e-con-full e-flex e-con e-child\" data-id=\"a872a86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-076c038 elementor-widget elementor-widget-text-editor\" data-id=\"076c038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b702b5 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"1b702b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3653cdc e-con-full e-flex e-con e-child\" data-id=\"3653cdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f2cae elementor-widget elementor-widget-text-editor\" data-id=\"e1f2cae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVisibilidad limitada de la ejecuci\u00f3n en el\npunto de venta.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd556f9 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"cd556f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-587d10f e-con-full e-flex e-con e-child\" data-id=\"587d10f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4f057 elementor-widget elementor-widget-text-editor\" data-id=\"4e4f057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8226b5d elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"8226b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-743f382 e-con-full e-flex e-con e-child\" data-id=\"743f382\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4965f60 elementor-widget elementor-widget-text-editor\" data-id=\"4965f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDificultad para coordinar y seguir los itinerarios de campo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece4621 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"ece4621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98cc345 e-con-full e-flex e-con e-child\" data-id=\"98cc345\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd7482 elementor-widget elementor-widget-text-editor\" data-id=\"dbd7482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c43740 e-con-full e-flex e-con e-child\" data-id=\"8c43740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-723dd9b elementor-widget elementor-widget-text-editor\" data-id=\"723dd9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNo hay una comunicaci\u00f3n muy fluida entre el TPS y las \u00e1reas internas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e62f9e5 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"e62f9e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9149567 e-grid e-con-full e-con e-child\" data-id=\"9149567\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d4731c9 e-con-full e-flex e-con e-child\" data-id=\"d4731c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0234b1d elementor-widget elementor-widget-text-editor\" data-id=\"0234b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a2ed8 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"f9a2ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d84da88 e-con-full e-flex e-con e-child\" data-id=\"d84da88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9f34f elementor-widget elementor-widget-text-editor\" data-id=\"9b9f34f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tM\u00e9tricas operativas sin un patr\u00f3n consistente.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9e23a elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3d9e23a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2014988 e-con-full e-flex e-con e-child\" data-id=\"2014988\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d99865 elementor-widget elementor-widget-text-editor\" data-id=\"0d99865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t05\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acc1f6c e-con-full e-flex e-con e-child\" data-id=\"acc1f6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d6f95 elementor-widget elementor-widget-text-editor\" data-id=\"d1d6f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDatos de producto y encuestas sin una estandarizaci\u00f3n clara.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9892a50 e-con-full e-flex e-con e-child\" data-id=\"9892a50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77179cf e-flex e-con-boxed e-con e-child\" data-id=\"77179cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e709ab e-transform elementor-widget elementor-widget-heading\" data-id=\"5e709ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7261c73 e-con-full e-flex e-con e-child\" data-id=\"7261c73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7de469c e-grid e-con-full e-con e-child\" data-id=\"7de469c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dfd33 elementor-position-left elementor-vertical-align-middle elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"a7dfd33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"181\" height=\"149\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-01.png\" class=\"attachment-full size-full wp-image-2745\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Estandarizaci\u00f3n de la recogida de datos en el POS.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f5de0 elementor-position-left elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"89f5de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"163\" height=\"163\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-02.png\" class=\"attachment-full size-full wp-image-2746\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-02.png 163w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-02-150x150.png 150w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Automatizaci\u00f3n de procesos para reducir el retrabajo.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8033c elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"8e8033c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"163\" height=\"163\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-03.png\" class=\"attachment-full size-full wp-image-2747\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-03.png 163w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-03-150x150.png 150w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Centralizaci\u00f3n de la informaci\u00f3n en una \u00fanica vista.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a71b4 elementor-position-left elementor-vertical-align-middle elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image-box\" data-id=\"03a71b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"164\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-04.png\" class=\"attachment-full size-full wp-image-2748\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-04.png 164w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-04-150x150.png 150w\" sizes=\"(max-width: 164px) 100vw, 164px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Estructuraci\u00f3n de los principales KPIs, como ruptura, precio y cuota de estanter\u00eda.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921a67b elementor-position-left elementor-vertical-align-middle elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image-box\" data-id=\"921a67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"169\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-05.png\" class=\"attachment-full size-full wp-image-2749\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Aplicaci\u00f3n del concepto de Perfect Store en la ejecuci\u00f3n.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a413e9 e-grid e-con-full elementor-hidden-tablet elementor-hidden-mobile e-con e-child\" data-id=\"5a413e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a67741 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"2a67741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"164\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-04.png\" class=\"attachment-full size-full wp-image-2748\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-04.png 164w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-04-150x150.png 150w\" sizes=\"(max-width: 164px) 100vw, 164px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Estructuraci\u00f3n de los principales KPIs, como ruptura, precio y cuota de estanter\u00eda.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b518e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"43b518e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"169\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-icon-05.png\" class=\"attachment-full size-full wp-image-2749\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Aplicaci\u00f3n del concepto de Perfect Store en la ejecuci\u00f3n.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69c5f31 e-con-full e-flex e-con e-child\" data-id=\"69c5f31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-152495b e-con-full e-flex e-con e-child\" data-id=\"152495b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58099de elementor-widget elementor-widget-heading\" data-id=\"58099de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25e6194 e-grid e-con-full e-con e-child\" data-id=\"25e6194\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1317bc6 e-con-full e-flex e-con e-child\" data-id=\"1317bc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6bc41 elementor-widget elementor-widget-text-editor\" data-id=\"8f6bc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3227af5 elementor-widget elementor-widget-text-editor\" data-id=\"3227af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMejor uso de los guiones y del equipo de campo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dc66fa e-con-full e-flex e-con e-child\" data-id=\"9dc66fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3f89f elementor-widget elementor-widget-text-editor\" data-id=\"fc3f89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a2a8e elementor-widget elementor-widget-text-editor\" data-id=\"94a2a8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMayor visibilidad de las campa\u00f1as y del panorama competitivo en el \nPOS.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-840d0cf e-con-full e-flex e-con e-child\" data-id=\"840d0cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82ef2d2 elementor-widget elementor-widget-text-editor\" data-id=\"82ef2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec61ee elementor-widget elementor-widget-text-editor\" data-id=\"8ec61ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tComunicaci\u00f3n m\u00e1s fluida entre \u00e1reas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a6b044 e-con-full e-flex e-con e-child\" data-id=\"7a6b044\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66f3750 elementor-widget elementor-widget-text-editor\" data-id=\"66f3750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e2985 elementor-widget elementor-widget-text-editor\" data-id=\"96e2985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLos indicadores empezaron a monitorizarse de forma estructurada y comparable.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-609ff10 e-con-full e-flex e-con e-child\" data-id=\"609ff10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0b7dec0 e-flex e-con-boxed e-con e-child\" data-id=\"0b7dec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2efc16b e-con-full e-flex e-con e-child\" data-id=\"2efc16b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21339f7 e-con-full e-flex e-con e-child\" data-id=\"21339f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d1a9f1f e-con-full e-flex e-con e-child\" data-id=\"d1a9f1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77917ef elementor-widget elementor-widget-image\" data-id=\"77917ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-logo.png\" class=\"attachment-full size-full wp-image-2750\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-logo.png 225w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-dkt-logo-150x150.png 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa64cb0 e-con-full e-flex e-con e-child\" data-id=\"aa64cb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b014c elementor-widget elementor-widget-text-editor\" data-id=\"b0b014c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u00abAl principio, nos enfrentamos a desaf\u00edos para adaptar la herramienta a nuestra realidad, pero este proceso aport\u00f3 claridad a la operaci\u00f3n. Hoy en d\u00eda, los datos de campo generan conocimientos reales, gu\u00edan decisiones estrat\u00e9gicas y fortalecen nuestra planificaci\u00f3n. IPDV se ha convertido en una herramienta fiable, con tecnolog\u00eda robusta e impacto directo en los resultados.\u00bb\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e3c47 elementor-widget elementor-widget-text-editor\" data-id=\"51e3c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u2014 Daniel Santos, Director \n de Marketing Comercial , DKT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e182aa9 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e182aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"866\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento.png\" class=\"attachment-full size-full wp-image-2717\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento.png 864w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento-300x300.png 300w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento-150x150.png 150w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-icon-depoimento-768x770.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66907c7 e-flex e-con-boxed e-con e-parent\" data-id=\"66907c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-080b0be elementor-widget elementor-widget-html\" data-id=\"080b0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/cdn.leadsperhour.com\/chatbot\/index.js\" id=\"chatbot-script\" data-id=\"qzcbUT2YbcNIYjtwPh5zRpYeaVwjgbP69Ew0xaPIR6WVgvTqWOJYSLdPhhEkpgZZhPx0mutdWDvxJ\/W8sBDMn+CBFKbepovBypgP1dF47VoBYrb17CEMsz5LraDaucZQGjogcCjMW28WGZiGrsZj4w+JNImSuGbEsypoeRwwa55NfNF8hwvs0ri0NnD5ZVQt8N3GYOID\/jE+so71KPd1iZ9K5evZf+XCbEaFd6hhBpGFvDqRd\/ng8D+2TKT0YnsQHiUNnMeWv+IcjFqaGOh8t0BrZGtjORx4Bm6PSDtM1rIbz+Ha1k26F6uQM4Ilzi99ZzYib7KgX+go\/KelBoUQQg==\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Archivo principal | 01 Visibilidad limitada de la ejecuci\u00f3n en el punto de venta. 02 Dificultad para coordinar y seguir los itinerarios de campo. 03No hay una comunicaci\u00f3n muy fluida entre el TPS y las \u00e1reas internas. 04 M\u00e9tricas operativas sin un patr\u00f3n consistente. 05Datos de producto y encuestas sin una estandarizaci\u00f3n clara. Implementaci\u00f3n Estandarizaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3127,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2742","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/comments?post=2742"}],"version-history":[{"count":4,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2742\/revisions"}],"predecessor-version":[{"id":3350,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2742\/revisions\/3350"}],"up":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/3127"}],"wp:attachment":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/media?parent=2742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}