{"id":2857,"date":"2026-08-12T17:03:24","date_gmt":"2026-08-12T17:03:24","guid":{"rendered":"https:\/\/ipdvonline.com.br\/caso-melitta\/"},"modified":"2026-09-21T19:19:59","modified_gmt":"2026-09-21T19:19:59","slug":"proyecto-melitta","status":"publish","type":"page","link":"https:\/\/ipdvonline.com.br\/es\/proyectos\/proyecto-melitta\/","title":{"rendered":"Melitta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2857\" class=\"elementor elementor-2857 elementor-1846\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4a221 e-flex e-con-boxed e-con e-parent\" data-id=\"bb4a221\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9b3f3 elementor-widget elementor-widget-eael-breadcrumbs\" data-id=\"1d9b3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-breadcrumbs\">\n\t\t\t\t\t\t<div class=\"eael-breadcrumbs__prefix\">\n\t\t\t\t<a href=\"https:\/\/ipdvonline.com.br\/es\/\" class=\"eael-breadcrumbs__prefix-link\"><i aria-hidden=\"true\" class=\"lnr lnr-home\"><\/i><\/a>\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"eael-breadcrumbs__content\"><a href=\"https:\/\/ipdvonline.com.br\/es\/\">Archivo principal<\/a> <span class=\"eael-breadcrumb-separator\">|<\/span> <span class = \"eael-current\">P\u00e1gina<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f47544c e-con-full e-flex e-con e-child\" data-id=\"f47544c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c01ed elementor-widget elementor-widget-image\" data-id=\"d8c01ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"220\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-logo.png\" class=\"attachment-full size-full wp-image-2859\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-logo.png 400w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-logo-300x165.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a033af e-flex e-con-boxed e-con e-child\" data-id=\"1a033af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0c926b e-grid e-con-full e-con e-child\" data-id=\"b0c926b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e531a98 e-con-full e-flex e-con e-child\" data-id=\"e531a98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5c138 elementor-widget elementor-widget-text-editor\" data-id=\"bb5c138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7300a2 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"d7300a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c9b097 e-con-full e-flex e-con e-child\" data-id=\"7c9b097\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7260c elementor-widget elementor-widget-text-editor\" data-id=\"ac7260c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFalta de visibilidad sobre el trabajo del equipo de campo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0402e elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"5a0402e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1ecc6 e-con-full e-flex e-con e-child\" data-id=\"9c1ecc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10280ce elementor-widget elementor-widget-text-editor\" data-id=\"10280ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b626a95 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"b626a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f89ac2 e-con-full e-flex e-con e-child\" data-id=\"3f89ac2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2560b9 elementor-widget elementor-widget-text-editor\" data-id=\"c2560b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDificultad para controlar los scripts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02889c7 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"02889c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a1039 e-con-full e-flex e-con e-child\" data-id=\"04a1039\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dce53b4 elementor-widget elementor-widget-text-editor\" data-id=\"dce53b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08f75d elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"e08f75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46b18ad e-con-full e-flex e-con e-child\" data-id=\"46b18ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f22975 elementor-widget elementor-widget-text-editor\" data-id=\"2f22975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tM\u00e9tricas de rendimiento inexactas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf6a1e elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"abf6a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37e4993 e-con-full e-flex e-con e-child\" data-id=\"37e4993\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b9887 elementor-widget elementor-widget-text-editor\" data-id=\"e3b9887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-409b3b7 e-con-full e-flex e-con e-child\" data-id=\"409b3b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a82b9e elementor-widget elementor-widget-text-editor\" data-id=\"9a82b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFallo en la comunicaci\u00f3n entre POS y Back Office.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb14455 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"bb14455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26442ab e-grid e-con-full e-con e-child\" data-id=\"26442ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cefcf7a e-con-full e-flex e-con e-child\" data-id=\"cefcf7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848f860 elementor-widget elementor-widget-text-editor\" data-id=\"848f860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t05\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b99b5 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"09b99b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb4f824 e-con-full e-flex e-con e-child\" data-id=\"cb4f824\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff879f elementor-widget elementor-widget-text-editor\" data-id=\"1ff879f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFalta de estandarizaci\u00f3n en los datos del producto.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca689f elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"0ca689f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e8f33c e-con-full e-flex e-con e-child\" data-id=\"6e8f33c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73944ea elementor-widget elementor-widget-text-editor\" data-id=\"73944ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t06\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72a222 elementor-view-stacked elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"d72a222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbc99dd e-con-full e-flex e-con e-child\" data-id=\"dbc99dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e68195 elementor-widget elementor-widget-text-editor\" data-id=\"4e68195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNecesidad de agrupar por tiendas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3094576 elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3094576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ion ion-ios-arrow-forward\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c98e2e1 e-con-full e-flex e-con e-child\" data-id=\"c98e2e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e2f15 elementor-widget elementor-widget-text-editor\" data-id=\"a4e2f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t07\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60374df e-con-full e-flex e-con e-child\" data-id=\"60374df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2b5dc elementor-widget elementor-widget-text-editor\" data-id=\"8c2b5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInvestigaci\u00f3n de demandas sin organizaci\u00f3n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7081c1 e-con-full e-flex e-con e-child\" data-id=\"e7081c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1cb0f8 e-flex e-con-boxed e-con e-child\" data-id=\"f1cb0f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d07a53e e-transform elementor-widget elementor-widget-heading\" data-id=\"d07a53e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10f0110 e-con-full e-flex e-con e-child\" data-id=\"10f0110\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb2fbb8 e-grid e-con-full e-con e-child\" data-id=\"eb2fbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f90308 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"3f90308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"204\" height=\"204\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-01.png\" class=\"attachment-full size-full wp-image-2860\" alt=\"\" srcset=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-01.png 204w, https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-01-150x150.png 150w\" sizes=\"(max-width: 204px) 100vw, 204px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">gesti\u00f3n inteligente para la ejecuci\u00f3n en marketing comercial.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5214f3e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"5214f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"194\" height=\"176\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-02.png\" class=\"attachment-full size-full wp-image-2861\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Gesti\u00f3n de KPIs.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f6524 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"32f6524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"184\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-03.png\" class=\"attachment-full size-full wp-image-2862\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Optimizaci\u00f3n de rutas.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d54205 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"3d54205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"198\" height=\"204\" src=\"https:\/\/ipdvonline.com.br\/wp-content\/uploads\/2026\/08\/case-melitta-icon-04.png\" class=\"attachment-full size-full wp-image-2863\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Definici\u00f3n de conceptos de \"tienda perfecta\".<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c322bb0 e-flex e-con-boxed e-con e-child\" data-id=\"c322bb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-118af63 e-con-full e-flex e-con e-child\" data-id=\"118af63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d213c elementor-widget elementor-widget-heading\" data-id=\"00d213c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddcdf4 e-grid e-con-full e-con e-child\" data-id=\"5ddcdf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-38f1091 e-con-full e-flex e-con e-child\" data-id=\"38f1091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4334502 elementor-widget elementor-widget-text-editor\" data-id=\"4334502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa827bc elementor-widget elementor-widget-text-editor\" data-id=\"aa827bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMayor productividad del equipo de campo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dc2446 e-con-full e-flex e-con e-child\" data-id=\"5dc2446\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d35af20 elementor-widget elementor-widget-text-editor\" data-id=\"d35af20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27335f5 elementor-widget elementor-widget-text-editor\" data-id=\"27335f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tToma de decisiones m\u00e1s r\u00e1pida y precisa.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bed11a e-con-full e-flex e-con e-child\" data-id=\"3bed11a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6c490 elementor-widget elementor-widget-text-editor\" data-id=\"2f6c490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6937a elementor-widget elementor-widget-text-editor\" data-id=\"9b6937a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMejora en la comunicaci\u00f3n interna.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9cf353 e-con-full e-flex e-con e-child\" data-id=\"e9cf353\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31dd66c elementor-widget elementor-widget-text-editor\" data-id=\"31dd66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee51b8f elementor-widget elementor-widget-text-editor\" data-id=\"ee51b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tGesti\u00f3n eficiente con indicadores de rendimiento fiables.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8208269 e-grid e-con-full e-con e-child\" data-id=\"8208269\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f80f638 e-con-full e-flex e-con e-child\" data-id=\"f80f638\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9079178 e-con-full e-flex e-con e-child\" data-id=\"9079178\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8779a elementor-widget elementor-widget-text-editor\" data-id=\"3d8779a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u00abLa herramienta IPDV permite \nuna gesti\u00f3n m\u00e1s clara y organizada \nde los equipos de comercializaci\u00f3n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386add3 elementor-widget elementor-widget-text-editor\" data-id=\"386add3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAdem\u00e1s del sistema, el apoyo del equipo \nIPDV es un diferencial que garantiza \nuna evoluci\u00f3n continua.\u00bb\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd05c8 elementor-widget elementor-widget-text-editor\" data-id=\"1cd05c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u2014 Lucas Pereira, Marketing Comercial\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51d8cf7 e-flex e-con-boxed e-con e-parent\" data-id=\"51d8cf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379f8c4 elementor-widget elementor-widget-html\" data-id=\"379f8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/cdn.leadsperhour.com\/chatbot\/index.js\" id=\"chatbot-script\" data-id=\"qzcbUT2YbcNIYjtwPh5zRpYeaVwjgbP69Ew0xaPIR6WVgvTqWOJYSLdPhhEkpgZZhPx0mutdWDvxJ\/W8sBDMn+CBFKbepovBypgP1dF47VoBYrb17CEMsz5LraDaucZQGjogcCjMW28WGZiGrsZj4w+JNImSuGbEsypoeRwwa55NfNF8hwvs0ri0NnD5ZVQt8N3GYOID\/jE+so71KPd1iZ9K5evZf+XCbEaFd6hhBpGFvDqRd\/ng8D+2TKT0YnsQHiUNnMeWv+IcjFqaGOh8t0BrZGtjORx4Bm6PSDtM1rIbz+Ha1k26F6uQM4Ilzi99ZzYib7KgX+go\/KelBoUQQg==\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Archivo principal | 01 Falta de visibilidad sobre el trabajo del equipo de campo. 02 Dificultad para controlar los scripts. 03 M\u00e9tricas de rendimiento inexactas. 04Fallo en la comunicaci\u00f3n entre POS y Back Office. 05 Falta de estandarizaci\u00f3n en los datos del producto. 06 Necesidad de agrupar por tiendas. 07Investigaci\u00f3n de demandas sin organizaci\u00f3n. Implementaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3127,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2857","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/comments?post=2857"}],"version-history":[{"count":4,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2857\/revisions"}],"predecessor-version":[{"id":3353,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/2857\/revisions\/3353"}],"up":[{"embeddable":true,"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/pages\/3127"}],"wp:attachment":[{"href":"https:\/\/ipdvonline.com.br\/es\/wp-json\/wp\/v2\/media?parent=2857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}