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01
Shallow visibility of what was really happening at the POS.
02
Difficulty managing the field team’s itineraries.
03
Communication that did not yet flow between prosecutors and internal areas.
04
Scattered data, with no standard for secure analysis.
05
Operational metrics that did not come with the necessary clarity to support decisions.

Implementation

Organize data collection at the point of sale.

Centralize everything in a single place, allowing a joint reading.

Structure the KPIs that matter, focusing on what will really say something useful.

Apply the concept of "Perfect Store" as a continuous reference in the operation.

Automate routines, reducing rework and increasing consistency.

Apply the concept of "Perfect Store" as a continuous reference in the operation.

Automate routines, reducing rework and increasing consistency.

Results

01.
The field team started to have a routine more aligned with tangible results.
02.
The numbers are no longer suspect and have started to tell clear stories.
03.
Internal areas and the field began to speak the same language.
04.
Indicators such as rupture, price and shelf share started to be monitored with precision and relevance.
“We were in a difficult time regarding team management at the POS, but when we met IPDV, everything became easier. The APP simplified our management and made us more confident for decision-making.”
— Adriana Martin, Divina Pharma
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