Intelligent Management for Trade Marketing Execution

Have you ever felt that, no matter how much you organize everything, execution at the point of sale always seems to get out of control?

There are routes that don’t run, photos that don’t arrive, wrong exposure, promoters that disappear.

And, at the end of the month, there are too many charges… and there is no result.

Each shelf organized, each promotion in the right place, each visit recorded and analyzed in real time.

Does it seem impossible?

AI changes that. It connects data, anticipates deviations and suggests actions so that nothing goes unnoticed.

Real diagnosis

What happens today?

Let’s face it: it happens every day. And it’s expensive.

What happens

What does this become in practice

Store without a visit

Photo missing or without a pattern

No way to prove that the action was done

Mismatched information

Decisions in the dark Wrong

price on the shelf

Sale that the competitor takes

Product stopped in stock

Cash burned without leaving the place

With AI, each point of sale becomes visible, traceable and optimized.

Which changes

when execution

is taken seriously.

You start to see what
it really happens at the end:

More agile and well-used itineraries;

Quick registration, with everything documented (on and offline);

Updated view of the field – store by store;

More involved promoters (because they understand the goals);

Visual, practical and non-fluffy reports;

AI suggesting immediate adjustments to reach the Perfect Store.

When you have true visibility, the results appear:

Up to 30% less operational waste;

Store coverage jumping from 65% to 90%;

Reduction of time lost with commuting;

Reliable information, without having to ask 3x.

Quick decisions, based on real data.

Indicator

Before

After

Visits actually made

60%

85%

Correct product display

50%

88%

Time lost with commuting

Very high

Reduction of up to 25%

Team

engagement Low

High (with gamification)

Team engagement

Slow

Almost instantaneous

“Before IPDV, we depended on luck and loose screenshots on WhatsApp.

Now, we have a reliable operation, with data that shows what is (or is not) being done.”

— Adriana Martin, Divina Pharma

Are you tired of only reacting to mistakes?

It’s time to change the game, with real data, clear operation, AI helping to create the Perfect Store, and engaged staff.

Intelligent Management for Trade Marketing Execution

Have you ever felt that, no matter how much you organize everything, execution at the point of sale always seems to get out of control?

Real diagnosis

When you have true visibility, the results appear:

Are you tired of only reacting to mistakes?

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Solutions

Abrafarma 2026