Home | Projects | Melitta
01
Lack of visibility into the work of the field team.
02
Difficulty in controlling scripts.
03
Inaccurate performance metrics.
04
Failed communication between POS and Back Office.
05
Lack of standardization in product data.
06
Need for clustering by stores.
07
Research demands without organization.

Implementation

Intelligent Management for Execution in Trade Marketing.

Management of KPIs.

Optimization of routes.

Definition of concepts of "perfect store".

Results

01.
Increased productivity of the field team.
02.
Faster and more accurate decision-making.
03.
Improved internal communication.
04.
Efficient management with reliable performance indicators.
“The IPDV tool enables a clearer and more organized management of merchandising teams.
In addition to the system, the support of the IPDV team is a differential that ensures continuous evolution.”
— Lucas Pereira, Trade Marketing
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