Management and Optimization of Commercial Funds

Let’s get straight

to the point:

do you know where your commercial budget went?

The spreadsheet was sent, the agreements were closed, the budget was planned. Do you have visibility on the return on these investments?

The truth is that most companies invest heavily in commercial planning and trade marketing, but it gets stuck when it comes to execution.

The plan was beautiful.

The return… no one knows.

The problem is not a lack of strategy.

It’s a lack of visibility.

We’ve seen this happen dozens of times:

If this sounds familiar, it’s no coincidence. It’s a flawed system. Or worse: it’s the absence of a system.

How does it work

in practice?

Promotional calendar planning (JBP) aligned with commercial objectives.

Registration of commercial agreements (sell-in/trade/digital) according to defined rules.

Clear distribution of responsibilities with execution via app and visual proof.

100% automated auditing to ensure compliance and avoid failures.

Digital signature integrated into the payment flow.

Intelligent reports with ROI and performance analysis by budget.

After adopting this solution:

These validated percentages come from customers who use this solution, covering more than 50 thousand POS.

With the right JBP, and the right management, the game changes.

Only 21% of companies manage to execute the JBP with excellence;

In more than 40% of cases, the budget is not even linked to the KPIs defined in the plan;

And yet: 65% of the goals are lost due to lack of follow-up.

This means one thing:

There is no point in doing commercial planning if it is not executed with precision and control.

Strategic decisions based on smart data:

Unified dashboard with a view of P&L, contribution margin, and ROI.

Reliable metrics to direct funds more assertively and efficiently.

Interface that integrates Trade, Marketing, Finance, and ERP on a single platform.

“The implementation of the IPDV system in our routine generated a positive return , representing a significant advance for our operation.

The tool stands out for its agility and efficiency, in addition to providing fluid and continuous integration with our team, which has optimized processes and reduced errors.”

— Meire Pereira, Apsen

Antes (no governance)

After (with iPOS)

The question that defines the next cycle: Will we repeat the old model, or take control for good?

Every day without reliable data is wasted revenue potential. Don’t let execution be held hostage to antiquated and flawed processes.