Home | Projects | RD Saúde
01
Control of the operation at the point of sale insufficient to ensure security in decisions.
02
Lack of vision about what was happening in the operation.
03
Impact on investment decisions, prioritization of categories and direction of actions at the POS.
04
Impact on growth due to lack of vision about what was happening.

Implementation

Use of IPDV's POS and Digital Opportunity Management solution.

Greater visibility of POS and digital information.

Better visualization of opportunities.

Reduction of overlap of negotiations.

Results

01.
Less manual control and more predictability.
02.
More aligned decisions between areas.
03.
More consistent tracking of performance by channel.
04.
Behavior by product, variation by region, goals, and results.
“We already had control, but that was not enough to decide with confidence.
We lacked vision of what was really happening, and this impacted growth. With IPDV, the operation was organized and decisions became more assertive.”
— Amanda Lima, RD Saúde
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