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01
Limited visibility into execution at the point of sale.
02
Difficulty in coordinating and following field itineraries.
03
Not very fluid communication between POS and internal areas.
04
Operational metrics without consistent pattern.
05
Product data and surveys without clear standardization.

Implementation

Standardization of data collection at the POS.

Process automation to reduce rework.

Centralization of information in a single view.

Structuring of the main KPIs, such as rupture, price and shelf share.

Application of the Perfect Store concept in execution.

Structuring of the main KPIs, such as rupture, price and shelf share.

Application of the Perfect Store concept in execution.

Results

01.
Better use of the scripts and the field team.
02.
Greater visibility of campaigns and the competitive landscape at the POS.
03.
More fluid communication between areas.
04.
Indicators started to be monitored in a structured and comparable way.
“At first, we faced challenges to adapt the tool to our reality, but this process brought clarity to the operation. Today, field data generates real insights, guides strategic decisions, and strengthens our planning. IPDV has become a reliable tool, with robust technology and a direct impact on results.”
— Daniel Santos, Trade Marketing Manager , DKT
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